Latest News for: Africa brand

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Rooting brand creativity in South African culture

Mail Guardian South Africa 29 Nov 2022
The brand recognised that the cultural westernisation of Africa has become extremely prevalent and pervasive, so much so that western civilisation has taken precedence over African values and culture, meaning we are losing sight of who we are and forgetting our rich and proud heritage.
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Objects of Desire: EGG Special

Mail Guardian South Africa 29 Nov 2022
EGG in Rosebank and Cavendish has set the standard for the future of retail in South Africa. The best South African brands share the floor with some of the world’s most iconic brands, placing the at the same level ... Artclub and Friends is the brand for artists by artists.
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Should ‘made in Ghana’ brands make noise about their local roots?

B & FT Online 29 Nov 2022
So if you reminded people that buying your indigenous brand is in their interest, you can’t go wrong ... The paper is titled ‘Pathways to Global versus Local Brand Preferences ... Through a survey of consumers in Ghana and South Africa, the study found that individuals who identify as local respond well to prompts about a brand’s localness.
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Exclusive: Zenfinex Enters MENA with New DFSA License

Finance Magnates 29 Nov 2022
... expanded into Sierra Leone by acquiring Stochastic Africa, regulated by the central bank of Sierra Leone, and rebranded the company to Zenfinex Africa ... Alexander Kritiotis as Chief Operating Officer, Zahid Mahmood as Chief Risk Officer, and Joe Tom Nyama as the Head of Africa.
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Zeda receives JSE approval to list after regaining financial muscle after pandemic

Independent online (SA) 29 Nov 2022
Zeda Group is a car rental, fleet management and leasing business, operating in South Africa and 10 other countries in sub-Saharan Africa under the "Avis" and "Budget" global brands, pursuant to a long-term licence secured from ABG ... maintenance leasing industries in South Africa.
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16 Days of Activism: ‘Abuse Is Not Love’ launches in South Africa

Independent online (SA) 28 Nov 2022
South Africa is one of the countries in the world with a high crime rate ... In South Africa, the brand has partnered with Agisanang Domestic Abuse Prevention and Training (ADAPT) to help universities with prevention programmes that address the underlying attitudes, norms, and behaviours that support IPV.
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World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics

The Conversation 28 Nov 2022
This involves brands using the mega-event as a marketing tool without the considerable expense of an official link (Fifa is reportedly charging around US$100 million (£82 million) for a four-year sponsorship deal) ... These stunts involved equipping spectators with branded clothing, which was smuggled into stadiums.
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NIGERIA FREE TRADE ZONE AT 30

This Day 28 Nov 2022
Interestingly, the prospect of the country’s 30 years free zone is further brightened by the country signing off to the Africa Continental Free Trade Act (AfCFTA) in 2020 ... The Authority is seeking to use this new brand zone to break new grounds to widen the country’s economic opportunities.
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Opposing The Corruptible Fiat System, Bitcoin Enforces Universal Human Rights

Bitcoin Magazine 28 Nov 2022
The dark red areas are stretched from the Northeast, starting in Russia and China, going over Africa and into South America ... In countries with dictators and authoritarian leaders, people are on average poorer, with the poorest countries being in Africa and the Middle East ... Luno, Binance and Coinbase are well-known brands in Africa.
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D-Central Strategy Venture Announces New Global CEO to Disrupt the Traditional Agency Model by ...

Eagle-Tribune 27 Nov 2022
D-Central works with a selection of exclusive brands across industries from FMCG to fintech, automotive to blockchain, media organizations to crypto ventures. D-Central builds bespoke teams of top global experts, working across everything from marketing, communications, branding and creative production, to corporate finance, sales and operations.
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‘Cryptocurrencies Like Bitcoin Make Global Commerce Easy’ — Founder of Nigerian Crypto Exchange

Bitcoin 26 Nov 2022
We are a brand that builds the future of Africa using blockchain technology ... The love letter of heartbreak by the CBN in 2021 was a lot for the brand to handle as it had a major impact on the product and the crypto industry in general ... According to data from QZ Africa, a reported ...
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Syinix Launches Swallow-Maker

This Day 26 Nov 2022
Smart home appliance brand, Syinix Electronics has ... “We are a high-end home appliance brand with spread to more than 20 countries in Africa and its features of high quality and innovation are becoming increasingly competitive and promising in the African market in recent years.
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Kizz Daniel Set for Show in Benin

This Day 26 Nov 2022
“Kizz Daniel Live in Benin Will be a jaw-dropping musical carnival and concert that will further propel the entertainment prowess of Nigeria and Africa to international spotlight,” said the organisers. Topnotch media brands ...
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Carloha International Begins Operations in Nigeria

This Day 26 Nov 2022
The replication of the automated system is to position Carloha Nigeria as a viable company that will drive the world with latest technological advancement in automobile engineering that offers bespoke premium services that cannot be seen anywhere in sub-Sahara Africa.
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Expert Urges Marketing Agencies to Solve Social, Commercial Exclusion Through Innovative Models

This Day 25 Nov 2022
Akanmu stated this at the 11th Advertisers Association of Nigeria (ADVAN) Africa Marketing Excellence Awards with the theme ... “We are not financial billing plans or links to brand budgets ... We are the expert storytellers, who bring brand stories to life,” he said. The 11th ADVAN Africa Awards witnessed a number of brands winning top categories.

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